About Us

25+

Years Of Experience

Who We Are

We are a Saudi-rooted consulting firm supporting organizations across strategy, finance, operations, and technology. Our work is grounded in financial discipline, local market insight, and execution-focused delivery.

 

In an increasingly complex business environment, organizations need more than advice—they need partners who understand how to translate strategy into action. We work closely with leadership teams to design practical solutions, support implementation, and drive sustainable performance.

 

Our approach combines global best practices with a deep understanding of regional regulations, culture, and business realities.

What Sets Us Apart

In a market where advice is everywhere, execution is the differentiator. We bring a finance-first lens, a deep understanding of the Saudi business environment, and a hands-on delivery model that turns strategy into measurable results. Our teams work side-by-side with leadership—setting clear priorities, building governance, and enabling capability—so improvements are sustained long after the engagement ends.

Proven Expertise

A team with deep experience across finance, consulting, and transformation.

Strategic Focus

Clear priorities aligned with business objectives and governance requirements.

Measurable Results

Practical solutions designed to deliver real and lasting outcomes.

Vision

Being rooted in Saudi Arabia’s transformational era and powered by a team with deep and diverse experience, CtrlShift aspires to become a leading Saudi consulting firm that not only serves the Kingdom’s evolving market but also extends its services globally.

We aim to be the trusted partner that helps organizations elevate in every aspect — driving financial excellence, innovation, and sustainable growth.

Mission

At CtrlShift, our mission is to empower organizations to achieve sustainable growth and resilience through finance-first, technology-enabled solutions, delivered with agility and local insight. Guided by a team with broad professional experience, we partner closely with clients to provide advisory, consulting, and managed services that are practical, culturally aware, and designed to create measurable impact.

Ashraf Al-Zamzami

Co-founder/CEO

Ahmed Tourson

Co-founder

Abdulaziz Alsubaiyel

Co-founder

Our Business Strategy

CtrlShift’s business strategy is designed to position the firm as the trusted, go-to partner for organizations in Saudi Arabia and beyond, delivering high-impact, finance-driven, and technology-enabled solutions.

Our strategy is built around four key pillars:

Client-Centric Approach

Finance-First & Technology-Enabled Expertise

Agility and Innovation

Growth and Market Expansion

  • Be the first choice for clients by understanding their unique challenges and delivering solutions that create tangible value.
  • Build long-term partnerships through trusted advisory, responsive service, and proactive guidance.
  • Customize services to reflect local business culture, regulatory requirements, and strategic priorities.
  • Leverage deep experience in corporate finance, management consulting, and business transformation as a core differentiator.
  • Integrate digital tools, ERP solutions, analytics, and automation to enhance operational efficiency and strategic decision-making.
  • Offer end-to-end solutions from advisory to implementation and ongoing managed services.
  • Respond quickly to market changes, client needs, and regulatory developments.
  • Continuously innovate services, methodologies, and delivery models to stay ahead of emerging trends.
  • Foster a culture of continuous improvement within the firm and for our clients.
  • Consolidate a strong presence in the Saudi market, leveraging local insight and reputation.
  • Gradually expand regionally and internationally while maintaining quality, relevance, and cultural alignment.
  • Focus on high-value sectors, strategic transactions, and transformation projects that maximize impact and visibility.

Let’s Build What’s Next

Whether you are navigating growth, transformation, or operational complexity, we are ready to partner with you to deliver clarity, control, and confidence.